Former Walt Disney CEO, Michael Eisner has found his new Mickey Mouse.He wants Topps, the 69 year old candy & trading card company, to promote their eye-patch wearing bubble gum mascot from 1953, Bazooka Joe, with a movie and a TV/Internet/publishing francise.
http://www.usatoday.com/money/media/2007-11-04-topps-eisner_N.htm
Will Bazooka Joe win the hearts of kids once again? Only time will tell I suppose.
Maybe Tim Burton can do for Bazooka Joe what he did for Topps' trading card series, "Mars Attacks!"?